2025 is shaping up to be one of Lady Gaga’s most momentous years—and it all converges in a masterful promotional crescendo:
- VMAs Performance Confirmed: Gaga is officially set to perform at the 2025 MTV VMAs on September 7 at UBS Arena, New York. The ceremony will stream live on CBS, MTV, and Paramount+. It’s her return to the stage since 2020—backed by a staggering 12 nominations, the most of any artist this year.
- “The Dead Dance” Drops on September 3: Gaga unveiled her new single The Dead Dance—co-written and produced with Andrew Watt and Cirkut—during Netflix and Spotify’s Wednesday Season 2 promotional party. Fans were given a spooky first listen inside coffin setups at the Graveyard Gala.
- Strategic Timing with Wednesday Season 2: The Dead Dance launches the same day as the debut of Wednesday Season 2—where Gaga guest stars as Rosaline Rotwood—creating a synchronized pop-culture moment.
Why This Is a Masterclass in Pop Synergy
| Element | Impact |
|---|---|
| Performance Slot | A high-impact return to the VMAs stage, strategically timed to highlight her new single. |
| Song Alignment | Tying the single release to her Netflix appearance boosts cross-platform buzz. |
| Award Momentum | Leading nominations builds media narrative and attention heading into the show. |
Bottom Line
Lady Gaga is orchestrating one of 2025’s most immersive pop moments: premiering The Dead Dance, coordinating with her Wednesday role, and commanding the VMAs with music and performance—all while leading the nominations races. It’s not just hype—it’s a testament to Gaga’s timeless cultural command.